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Our Story

Our Story

Our Story

A Much-Needed Makeover for the Pain Relief Aisle

We created The Feel Good Lab because there weren’t any over-the-counter pain relievers that we personally wanted to use or would ever recommend. We wanted products that work without all the chemical junk, nasty smells, or intense burning sensations. So that's what we started making. Call it a modern brand for a modern consumer. Call it smarter science. We call it relief without compromise.

Meet Gene

Gene Gresh, R.Ph., FIACP, IFMCP is our chief pharmacist and certified functional medicine practitioner. Gene has been practicing for the last 37+ years, specializing in the treatment of pain.

As an expert in pain, people would often ask, “Gene, what over-the-counter products do you recommend?” 
Fed up with answering, “none,” he decided to create some.

Meet Gene

Gene Gresh, R.Ph., FIACP, IFMCP is our chief pharmacist and certified functional medicine practitioner. Gene has been practicing for the last 37+ years, specializing in the treatment of pain.

As an expert in pain, people would often ask, “Gene, what over-the-counter products do you recommend?” 
Fed up with answering, “none,” he decided to create some.

One Medicine Cabinet at a Time

One Medicine Cabinet at a Time

We imagine a world when folks don't instinctively reach for that old bottle of ibuprofen for all of life's aches and pain. No offense, ibuprofen, but we believe in a healthier way to treat localized pain.

One Medicine Cabinet at a Time

One Medicine Cabinet at a Time

We imagine a world when folks don't instinctively reach for that old bottle of ibuprofen for all of life's aches and pain. No offense, ibuprofen, but we believe in a healthier way to treat localized pain.

We believe in relieving pain without compromising wellness.

Because it's possible.

We believe in relieving pain without compromising wellness.

Because it's possible.

Ready to Try 100% Natural?

Ready to Try 100% Natural?

Ready to Try

100% Natural?